Customer
Provencia
Category
Distribution / trade
On the occasion of the 60th anniversary of the Provencia group, a major player in the Rhône-Alpes supermarket sector, Texto is more determined than ever to help this long-standing client of the agency develop its strategy and communications plan.
To celebrate this event with dignity, a number of communication operations are planned throughout the year, in the 40 Carrefour and Carrefour Market stores.
- Strategic support
- Graphic creation of the key visual and anniversary charter
- Promotional point-of-sale displays and travelling exhibitions deployed in all 40 stores
- Publication of seasonal catalogs, collector's recipe books and consumer magazines
- Implementation of the French and Swiss media plan: billboards, press and digital, segmented TV and social networks
- Production of corporate and advertising video spots
- Press Relations
- Anniversary evening event
