Customer
Isère Attractivité
Category
Culture, tourism and events
Isère Attractivité approached Texto to oversee the creation of an easy-to-make recipe for Isère, based on popular products and reflecting the department's identity.
Carried out in collaboration with the department's chefs and students from Lycée Lesdiguières (Grenoble Hotel and Tourism School), this project is part of the approach to promoting local products and know-how undertaken by the department since 2013.
- Survey of professionals and residents of Isère (13,000 people)
- Creation and coordination of an expert committee
- Organization of a culinary competition
- Press relations activation: press release, press kit and press conference
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